Let’s be real—creating content consistently is tough. Recording a video podcast takes time and energy, but what if you could stretch it further by turning that single recording into content for multiple platforms?

When you hit record on your video podcast, you’re creating an episode that creates almost a never-ending content goldmine that can be repurposed across social media, bringing more eyes to your brand and new ears to your show.

This is how you turn one video podcast into content for every platform:

How to Repurpose Your Video Podcast

Podcast repurposing is pretty straightforward—it’s taking your podcast and transforming it into different content pieces for various platforms. This approach to marketing lets you keep your messaging consistent while spending way less time figuring out what to post.

The cool thing about recording your podcast as video is that you instantly have both audio and visual content to play with. That gives you so many more options when it comes to repurposing!

Not sure how to get started with recording a video podcast? Read my full guide to starting a video podcast here.

5 Ways to Turn Your Video Podcast Into Content for Every Platform

Now that you know WHY you should repurpose your video podcast, let’s break down the logistics. Here’s how you can take that one video recording and make it work for you across all the major platforms:

#1. Instagram

Instagram is perfect for podcast content in so many ways:

• Stories: Share quick behind-the-scenes clips from your recording session or create teaser clips that make people curious. Add a link sticker so viewers can jump straight to your episode.
• Snippets: I love to highlight “mic-drop moments” in snippets! Pull those out and share them as feed posts (reels, carousels, etc.) with captions that give a little context.
• Carousel Quotes: Grab those powerful one-liners from your episode and turn them into pretty carousel posts. People love to save and share these, and engagement is what we want!
• Reels: Use snippets, audiograms, B-roll with your audio, or share your top tips from the episode. The algorithm loves Reels and Descript makes them so easy to create as a video podcast, so don’t skip this one!

#2. YouTube

YouTube works for both long and short content:

• Publish Full Episode: You can upload your full episode to YouTube just like you would to Spotify. Just make sure to optimize your title and description so people can find it when they search—don’t connect your RSS feed and call it a day.
• YouTube Shorts: Create 60-second vertical clips of the most engaging parts of your episode. These pop up in the Shorts feed, potentially reaching viewers who wouldn’t normally find your channel (and with recent updates, Shorts is getting a major improvement for creators!). 

#3. Pinterest

Don’t sleep on Pinterest—it can drive serious traffic to your podcast if leveraged correctly! Pinterest is a visual search engine, and the pins you create today can show up for years, getting even more visibility for your content.

You can create:

• Static Pins: Create eye-catching graphics with quotes or key takeaways from your episode. Link these right to your podcast.
• Video Pins: Short clips with text overlay explaining what listeners will get from the episode. Pinterest’s algorithm gives video content extra love!

If you want to learn more about how to use Pinterest for your podcast, this is the guide for you!

#4. Facebook

Facebook gives you multiple ways to share, although the audience is a bit different (side note: always consider where your audience is before investing your time into a platform; not all platforms are used by everyone!).

• Snippets in Groups: Share valuable clips in relevant Facebook groups (where it’s allowed, of course). This positions you as the go-to expert in your field.
• Facebook Reels: Just like Instagram Reels, these short videos can help you reach beyond your current audience. 

#5. TikTok

Whether TikTok is here to stay or not, you can’t deny how impressive the platform’s algorithm is—and the immense amount of visibility it can bring. TikTok is a short-form video platform, you can use your most entertaining or educational moments from your episode.

How to Do More With Your Podcast Content

When you repurpose your video podcast across multiple platforms, you’re doing more than “saving time”; you’re creating a consistent presence everywhere your audience hangs out—omnipresence.

Instead of starting from scratch for each platform, you’re smartly adapting one quality piece of content to fit different spaces. The goal is always to get more attention on your episodes—to attract more listeners and turn them into clients. 

If you’re ready to make the most of your podcast episodes but don’t have the time to handle all the repurposing yourself, I’d love to help! Fill out this form, and let’s see how our podcast repurposing agency can help you grow your show!