With the demand for short-form video on the rise (at least 75% of people prefer video over text for learning about products/services), it’s quickly becoming a necessity for podcasters to create — and keep creating.

But, when you’re spending you’re energy on creating the long-form content you love (like your podcast), it can be hard to find the time to record and create new video content — which is why I’m teaching you how to find engaging b-roll clips as a podcaster to make content creation that much easier.

We’ll share some clips to get you started, including how to use them and what they are!

What is a B-Roll Clip? 

Officially, a B-roll is a video clip that includes narrative features to create a sense of time and place and add layers of meaning to the story. In the sense of social media, you can simplify it to a video clip of you doing something — even the most mediocre of things in your daily routine, like pouring your cup of coffee or moving your laundry to the dryer. 

B-roll is ideal for keeping your viewers engaged and entertained without having to prep, plan, or majorly edit your video. It’s a lot more laid-back and relaxed than most video content you would create (and you can use it whenever and wherever you are).

How to Record B-Roll Clips as a Podcaster

The easiest way to record B-roll clips as a podcaster is to invest in a tripod or phone stand and set it up to record you while planning, recording, editing, or marketing your podcast. You want to make sure you’re clearly within the camera frame — no one wants to want to watch your B-roll if you’re not actually in your B-roll!

After you set up your camera, do what you would normally do during your day and film it! Record yourself working on your laptop, taking a walk outside, making your breakfast, or participating in your hobbies — truly, anything you do could be used for a B-roll!

Of course, as a podcaster, I do recommend centering your B-roll around your podcast and the topics it includes!

How to Use Your B-Roll to Market Your Podcast

Now that you have your B-roll, it’s time to use it! B-roll is ideal for short-form videos on multiple different platforms like Instagram (Reels), YouTube (shorts), Facebook (Reels), TikTok, and Pinterest. 

Use your B-roll by using a voiceover — which can absolutely be a segment from your podcast audio — or by using text overlay to deliver your information. You can share your top tips, give your POV, or give your hot take.

You can use the same B-roll for multiple videos and repurpose each video for different platforms. 

Getting More Eyes (or Ears) on Your Podcast Episodes

The end goal is to always get more attention on your podcast episodes — to get more ears (and eyes) on your podcast content, to attract more listeners, and to convert to sales or clients. 

Part of improving your podcast’s conversion rates is getting your podcast out there and building your brand presence online. You want to stay top of mind and be the expert your audience thinks of when they need someone to solve their problems!

Diversify your platforms, create valuable, genuine content, and continue to be the expert you are — it will pay off!If you want to make it easier and show up with burning out, get in touch with us today and see how we can help you with your podcast repurposing!