Getting seen (or rather, heard) by your ideal audience is a must for your business. Visibility isn’t just a “nice to have” thing; it’s essential if you want to book more clients and grow. And your podcast is the perfect way to get that visibility—you just need to know how to leverage it. When you […]

The podcasting world is still relatively new. New tools, platforms, and audience expectations pop up constantly. And if you’re running a B2B podcast, keeping up with the latest best practices is a necessity to have a top-performing show. What worked a couple years ago might fall flat today. With more shows competing for listeners’ attention […]

You don’t want listeners who just click play, hear your intro music, and leave. You want people who listen to your entire episode, take action on what they’ve learned, and come back excited for more. Creating an engaging podcast doesn’t require fancy production tricks or celebrity guests (although having great guests can help your podcast). […]

Starting a podcast can feel intimidating when you’re bombarded with all the “shoulds” and “musts” from every “expert” in the online space. But while you’re researching with the best intentions, many of these resources are the source of podcasting myths and misconceptions that’ll end up holding you back. Here’s the truth—you shouldn’t let online advice […]

Let’s be real—creating content consistently is tough. Recording a video podcast takes time and energy, but what if you could stretch it further by turning that single recording into content for multiple platforms? When you hit record on your video podcast, you’re creating an episode that creates almost a never-ending content goldmine that can be […]

Repurposing your podcast into Instagram Reels is one of the best ways to extend your content’s reach and get more eyes (and ears) on your show using IG. Instead of creating brand-new content for the platform, you’re taking the podcast episodes you’ve already recorded and transforming them into eye-catching, algorithm-friendly video clips. There are multiple […]

Creating podcast episodes takes time and energy. Between planning, recording, editing, and publishing, you put a lot into each episode—so why not make that content work harder for you? Podcast repurposing is exactly what it sounds like: taking your podcast content and transforming it into multiple formats for different platforms. When you repurpose, you can […]

Podcast snippets on Instagram are short, engaging clips from your podcast episodes that you share to increase visibility and attract new listeners. These bite-sized pieces showcase your expertise while enticing viewers to check out your full episode, and by strategically sharing these snippets on Instagram, you can tap into the platform’s massive user base to […]

When you think about being a podcast guest, it’s easy to think of it as just showing up and talking — and you’re not wrong, you do show up and you do talk. But, being a good guest on a podcast is about creating an experience that leaves the host happy, listeners engaged, and your […]

If you’re a podcaster, you already know the truth: editing your audio can take forever. Sure, when you hit record, it feels fun and creative, but once you’re knee-deep in background noise, awkward silences, and “um” removals, the fun starts to fade. Podcast editing is one of those tasks that seem manageable — that is […]