Getting seen (or rather, heard) by your ideal audience is a must for your business. Visibility isn’t just a “nice to have” thing; it’s essential if you want to book more clients and grow. And your podcast is the perfect way to get that visibility—you just need to know how to leverage it. When you […]

The podcasting world is still relatively new. New tools, platforms, and audience expectations pop up constantly. And if you’re running a B2B podcast, keeping up with the latest best practices is a necessity to have a top-performing show. What worked a couple years ago might fall flat today. With more shows competing for listeners’ attention […]

You don’t want listeners who just click play, hear your intro music, and leave. You want people who listen to your entire episode, take action on what they’ve learned, and come back excited for more. Creating an engaging podcast doesn’t require fancy production tricks or celebrity guests (although having great guests can help your podcast). […]

Starting a podcast can feel intimidating when you’re bombarded with all the “shoulds” and “musts” from every “expert” in the online space. But while you’re researching with the best intentions, many of these resources are the source of podcasting myths and misconceptions that’ll end up holding you back. Here’s the truth—you shouldn’t let online advice […]

When you think about being a podcast guest, it’s easy to think of it as just showing up and talking — and you’re not wrong, you do show up and you do talk. But, being a good guest on a podcast is about creating an experience that leaves the host happy, listeners engaged, and your […]

If you’re a podcaster, you already know the truth: editing your audio can take forever. Sure, when you hit record, it feels fun and creative, but once you’re knee-deep in background noise, awkward silences, and “um” removals, the fun starts to fade. Podcast editing is one of those tasks that seem manageable — that is […]

Every statistic tells a story — it tells you what your audience is listening to, looking for, and even what they find helpful. But while there are quite a few podcast metrics to pay attention to, not all of them hold the same “weight” in determining whether your podcast is successful or not. So, instead […]

Bringing guests onto your podcast is a great way to add fresh perspectives, spice up the conversation, and introduce your show to new audiences. Whether you’re a podcasting pro or just starting, inviting guests can make your episodes more engaging and help you reach people outside your regular listeners. But having a guest isn’t as […]

As a coach, your podcast is an amazing way to connect with clients, share your knowledge, and guide them on their journey to success. But we’ve all been there — you sit down to plan your next episode, and suddenly, you’re staring at a blank page, wondering, “What should I talk about?” Don’t worry! Whether […]

In the world of digital marketing, podcasts are rising in popularity — up 10% in weekly listeners compared to last year — and there’s no sign of slowing down anytime soon. Thanks to this, it’s unsurprising that many entrepreneurs and small businesses are looking to the platform to bring new people into their part of […]