When you think about being a podcast guest, it’s easy to think of it as just showing up and talking — and you’re not wrong, you do show up and you do talk. But, being a good guest on a podcast is about creating an experience that leaves the host happy, listeners engaged, and your message crystal clear.

Whether you’re just sharing your expertise, promoting your business, or simply love a good conversation, these three golden rules will help you stand out as a podcast guest worth inviting back:

Why You Should Be the Best Podcast Guest & 3 Rules That Will Help You Do It

Guesting on other podcasts is important to provide more visibility for your podcast and if done correctly can be a great lead-generating system for your business. Although it is a great tool for your benefit it’s important to have a bigger purpose to serve and build connections with your audience in a way that other social media platforms just can’t compare. Whether you are a guest or host, your listeners will be able to tell if you are only in it for your benefit.

If you want listeners to actually click through and connect with you beyond your guest episode, you have to leave a positive impression on both the listeners and the host, which also means treating them and their show with respect and care — just as you would expect a guest to do yours.

These three rules are not the only things to consider when you want to be a guest on a podcast, but they are key to being a good guest:

Rule #1: Know the Show and the Audience

Before you hop on the mic, spend some time getting to know the podcast you’re appearing on. Listen to an episode or two, pay attention to the host’s style, and get a feel for the audience they’re speaking to. 

Why does this matter? Because podcasts aren’t a one-size-fits-all. What works on a casual, conversational show might not land well on a hyper-professional interview-style podcast. When you understand the vibe and the audience, you can tailor your message to fit — and that makes you a memorable guest. 

Also, if the host has shared any preparation materials, read them. They’ve taken the time to set expectations and that’s your cheat sheet for a great episode.

Rule #2: Show Up Prepared (But Stay Conversational)

No one wants to listen to a robotic guest reading from a script – or worse, someone rambling without direction. The sweet spot is somewhere in the middle: prepared, but natural. 

Come to the interview with a few key talking points, stories, or examples you’d like to share. Know your main message and be ready to guide the conversation back to it if things start to drift. Remember, this isn’t a speech, it’s a conversation between you and the host(s).

When you’re comfortable and engaged, the audience will feel that and they’ll stay engaged, too.

Rule #3: Promote and Follow Up After the Episode

Even when recording is over, your job isn’t done yet. When the episode goes live, share it on your socials, mention it in your newsletter (if you have one), and tag the host, thanking them publicly. 

With this, you’re showing gratitude and helping the podcast episode reach a wider audience — a win for both you and the host. 

Lastly, follow up with a quick thank-you email to the host. A simple, heartfelt message goes a long way in building relationships and increasing your chances of being invited back.

Ready to Be a Standout Podcast Guest?

Being a great podcast guest is more than being the loudest voice or even the most entertaining speaker — it’s showing up prepared, bringing value to the listeners, and being a thoughtful collaborator. 

When you follow these three rules — know the show, come prepared, and share the episode — you’re not just another guest. You’re the guest they’ll want to invite back again and again and even recommend to other podcast hosts!

Want to learn more about using podcasting to increase your visibility and what it takes to start your own podcast? Download the free Podcast Starter Guide here.