Starting a podcast sounds exciting (and it is)—you’re getting the opportunity to share valuable insights your audience needs to hear, along with getting the passion to show up behind the mic. But, the reality is: creating the content is only half the battle. Without a solid podcast marketing plan, even the best podcast episodes can […]

You’re sitting down to plan your next podcast episode, staring at the blank Google doc, wondering what to talk about—you have SO many ideas bouncing around, but none of them feel just right… Sound familiar? Or maybe you’ve been podcasting for months, but you’re starting to feel like your episodes are all over the place. […]

Every business has its slow seasons—times when clients are booking and your calendar is packed, and other times when things feel quieter than you’d like (that’s the slow season). As a podcaster who has a show to support their business, slow periods can feel especially challenging. You’re not just struggling because of fewer inquiries in […]

Your podcast episode is ending, you’ve shared incredible value with your listeners, and now… what? Do you just say “thanks for listening” and call it a day? If you’re not including a strategic call to action (CTA) in your podcast episodes, you’re missing out on one of the biggest opportunities to convert your listeners into […]

Getting seen (or rather, heard) by your ideal audience is a must for your business. Visibility isn’t just a “nice to have” thing; it’s essential if you want to book more clients and grow. And your podcast is the perfect way to get that visibility—you just need to know how to leverage it. When you […]

The podcasting world is still relatively new. New tools, platforms, and audience expectations pop up constantly. And if you’re running a B2B podcast, keeping up with the latest best practices is a necessity to have a top-performing show. What worked a couple years ago might fall flat today. With more shows competing for listeners’ attention […]

You don’t want listeners who just click play, hear your intro music, and leave. You want people who listen to your entire episode, take action on what they’ve learned, and come back excited for more. Creating an engaging podcast doesn’t require fancy production tricks or celebrity guests (although having great guests can help your podcast). […]

Starting a podcast can feel intimidating when you’re bombarded with all the “shoulds” and “musts” from every “expert” in the online space. But while you’re researching with the best intentions, many of these resources are the source of podcasting myths and misconceptions that’ll end up holding you back. Here’s the truth—you shouldn’t let online advice […]

Let’s be real—creating content consistently is tough. Recording a video podcast takes time and energy, but what if you could stretch it further by turning that single recording into content for multiple platforms? When you hit record on your video podcast, you’re creating an episode that creates almost a never-ending content goldmine that can be […]

Repurposing your podcast into Instagram Reels is one of the best ways to extend your content’s reach and get more eyes (and ears) on your show using IG. Instead of creating brand-new content for the platform, you’re taking the podcast episodes you’ve already recorded and transforming them into eye-catching, algorithm-friendly video clips. There are multiple […]