When it comes to the online business world, having stunning and professional product photos is as close as you can get to letting the consumer pick up your product and examining it with their own hands.
Maybe Elon Musk will create some kind of VR shopping simulator that will change that…
… but, for now, your product photos are what make or break your sales.
Here’s the thing — you can dramatically increase your conversion rates by simply replacing your current low quality, amatuer images with professional and high resolution product photos.
Whether you need your product photographed to sell it on Amazon, or you need to update your ecommerce site with your new product listings, you want to ensure that the appearance of your photos are clear, professional, and show the product in action.
Here are 4 reasons why your product photos are crucial to increasing your profits and growing your business
1. People are visual creatures
Images are the easiest things for our brains to remember. While we only remember about 20% of what we read, we can actually recall up to 80% of what we see.
Because we are visual beings, what we see has a huge influence on what we feel and what we do.
So, the more visually impactful and stunning your product image is, the more likely the consumer is to buy.
But what makes a good product photo?
- Clear, sharp images
- Visually interesting composition
- Contrasting colors
- Tells a story
- Shows the product in action
You want your product photos to grab the consumer’s attention as soon as they land on your page. And you want complete transparency, as no one is going to buy a product with a poor image. #redflag
2. A picture really is worth a thousand words
When you have high quality and professional product images, you’re going to bring in more leads and close the sale.
According to a study on the psychology of consumerism, “93% of consumers consider visual appearance to be the key deciding factor in a purchasing decision.”
When consumers look at your product photos, you want the image to portray the value and the quality of your product — low quality, blurry, or small images aren’t going to cut it!
Which leads me to my next point: don’t use your camera phone for your product photos!
While there is a time and place for using your phone to snap a pic, this is not one of those times.
Pro tip: Lifestyle photos of your product can really help you connect with your ideal customer. When your target audience looks at a lifestyle image that represents who they are, they’re going to clearly see the value your product can add to their life.
3. It’s the easiest way to set yourself apart
What makes your business unique is you, and your branding images should help you tell your story.
Storytelling is a powerful way to connect and engage with people, and the look and feel of your images tell your audience who you are.
That visual narrative you tell through your photos is going to be what sets you apart from your competitors and make your products stand out in a sea of white noise.
Using a professional photographer will keep your product photos consistent and distinctive — that way, your consumers will be able to easily recognize your brand and products.
4. Why you need to have professional looking photos
Whether you take them yourself or use a professional photographer, the quality of your product photos will greatly influence the consumer’s decision to buy.
Hiring a professional photographer that has experience shooting products is going to help you increase your views and your sales.
And yes, there is a difference between being a good photographer and being a good product photographer.
If you’re in the Phoenix area and you’re looking for a brand photographer, contact me and let’s chat about how I can help you take your product photos to the next level!