Stop the scroll: How to captivate your audience with seasonal photography

You’ve read everything there is to read about growing your brand’s audience. You seem to spend half your life on Instagram. 

But you still struggle to grow your brand’s audience.

I bet you’ve got an image problem. 

Take a look at your brand’s Instagram feed. Posted many stock images of laptops lately? What about grainy selfies? Be honest: If you visited another brand’s Instagram and it was filled with these images, would you hit ‘follow’? Probably not, right?. You’d scroll right past. 

That’s if you’d even find that brand: Social media platforms bury accounts that post dull content. 

If you post boring photos, you’re as good as invisible to your ideal customers. 

Sure, it’s not like you ever claimed to be a professional brand photographer. But remember, you sell on positive emotions. You have to make your audience feel good about your brand from the moment they discover it. That’s priority number one if you want to grow your business. 

In this culture, images drive our emotions. That’s why social media like Instagram is the most powerful marketing tool of the 21st century. But it’s competitive out there. If you want to stand out, you have to offer photography that does. 

Post captivating imagery 

If you want to grow your brand’s audience, your goal is to stop the scroll with eye-catching imagery. You know that stock photos won’t help you achieve that. 

So what makes a photo stand out? 

This depends on your target audience and the product or service you offer. As a general rule, photos that stand out include: 

  • High-quality portraits 
  • Behind-the-scenes shots
  • Candid product imagery 
  • Snaps of subtle branding 
  • Photos with varied backgrounds and locations 
  • Keep an image bank 

You know that captivating imagery drives brand growth. But, the pressure to come up with new imagery every day can be overwhelming. 

I’ve got a solution. Use a day at the beginning of every season to set up an image bank with enough on-brand content for three months. That way, you won’t need to panic and post any random photo to your brand’s social accounts. You’ll be organized. 

So how can you keep coming up with new ideas? Here’s my secret: 

Seasonal photography keeps your brand fresh

We associate every season with particular colors, weather, holidays, and moods. Seasonally-themed photography is an opportunity to express your brand’s identity in fresh new ways. 

You could do a poolside summer photoshoot. In fall, you could take some snaps of your team jumping around in piles of leaves. During spring, you could experiment with floral color palettes. The winter gives you an opportunity to share some cozy imagery. 

Customers relate to content that reflects their current feelings and experiences. We all have similar experiences of the seasons. Seasonal imagery is a simple way to predict and appeal to your audience’s emotions.

Professional photography brings your brand imagery to the next level 

You understand why it’s a great idea to have an image bank filled with seasonal photography. But you don’t have the time to think of concepts or get snapping. Consultations, invoices, contracts – you can never catch a break from the day-to-day. 

Or maybe you wouldn’t even know how to switch on a camera that’s not on an iPhone. 

Hey, I get it. That’s why I’m a professional brand photographer here in Phoenix. 

Do you want to bring your imagery to the next level? Get high-quality, on-brand photos by investing in a professional brand photographer. 

Keep your brand’s photography consistent throughout the year 

A professional brand photographer can help you experiment with eye-catching, seasonal content. They’ll also help you develop seasonal imagery that stays true to your brand’s signature look. 

Book your session with me, a professional brand photographer in Phoenix 

If you book a photo session once every three months, you get a steady flow of on-brand, fresh photos. You don’t have to deal with the pressure that comes with taking your own photos. 

From concept creation to editing, I take the whole photography process out of your hands. All you have to do is show up and strike a pose. And you’ll have fun, I promise.

I even remind you when it’s time to book your next session so there are no excuses to post yet another stock image of some random people in an office. 

Head over to my contact page to set up a call and book your first session today.

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Pinterest Strategist & Brand  Photographer. Based in Arizona.